- 1 Digital Leadership Series
- 2 What is the Lean Startup Methodology?
- 3 Lean Startup Book
- 4 Lean Project Manager Career Demand
- 5 Lean Project Manager Salary
- 6 Lean Startup Manager Job Description
- 7 Lean Startup Universe
- 8 Lean Startup Project Management
- 9 Lean Startup Wiki
- 9.1 Business Model
- 9.2 Customer Archetypes
- 9.3 Customer Development
- 9.4 Customer Discovery
- 9.5 Customer Relationships
- 9.6 Customer Segment
- 9.7 Customer Validation
- 9.8 Demand Creation
- 9.9 Early Adopter and Earlyvangelist
- 9.10 Experiments
- 9.11 Get, Keep, and Grow
- 9.12 Hypotheses
- 9.13 Lean Startup
- 9.14 Minimum Viable Product (MVP)
- 9.15 Multi-sided Business Models
- 9.16 Pivot
- 9.17 Value Proposition
- 10 Lean Product Development Wiki
- 10.1 Agile Methodology
- 10.2 Alpha Test
- 10.3 Beta Test
- 10.4 Client/Customers
- 10.5 Concierge Minimum Viable Product (CMVP)
- 10.6 Constraints
- 10.7 Deliverable
- 10.8 Deployment
- 10.9 Dogfooding
- 10.10 Functional Requirements
- 10.11 Iteration
- 10.12 Milestone
- 10.13 Minimum Viable Product (MVP)
- 10.14 Mockup
- 10.15 Paper Prototype
- 10.16 Piecemeal Minimum Viable Product (PMVP)
- 10.17 Production Atmosphere
- 10.18 Quality Assurance (QA)
- 10.19 Release
- 10.20 Requirements
- 10.21 Roadmap
- 10.22 Sandbox
- 10.23 Scrum
- 10.24 Specifications
- 10.25 Sprint
- 10.26 Story Point
- 10.27 Technical Requirements
- 10.28 User Experience
- 10.29 Version Control
- 10.30 Waterfall Methodology
- 10.31 Wireframe
- 10.32 Wizard of Oz Minimum Viable Product (WoOMVP)
Digital Leadership Series
Welcome to the Digital Leadership Series. This Lean Startup career insight guide is part of the Digital Leadership Series written by Angel Berniz. Following you can find all the Digital Leadership Series guides available:
- Big Data
- Internet of Things
- Industry 4.0
- Scaled Agile
- Machine Learning
- Lean Startup
- Design Thinking
CALL FOR LESSONS LEARNED TIPS by Pros, for writing 10 new books. The challenge is the following:
- If you are a Pro in one of these 10 areas, please contribute with one Lesson Learned tip that you would love someone else had taught you when you started. I mean a 1-page project management tip on Robotics, Big Data, Blockchain, etc.
- You can also help me with this challenge by sharing to your friends, colleagues, Twitter followers, Facebook friends, and LinkedIn connections, asking them for Pros to contribute one tip to be included in these books.
All contributors will be mentioned in the book and gain career exposure!
Send your contributions to [email protected]
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What is the Lean Startup Methodology?
The Lean Startup methodology supplies a scientific method of creating and managing startups and obtain a preferred product to customers’ hands faster. The Lean Startup method shows you how you can drive a startup-how you can steer, when you should turn, so when to persevere-and also be a company with maximum acceleration. It’s a principled method of cool product development.
A lot of startups start with a concept for something that they believe people want. Then they spend several weeks, sometimes years, perfecting that product without ever showing the merchandise, even in an exceedingly rudimentary form, towards the prospective customer. Once they neglect to achieve broad uptake from customers, it’s frequently simply because they never spoke to potential customers and determined set up product was interesting. When customers ultimately communicate, through their indifference, they don’t worry about the concept, the startup failures.
The possible lack of a tailored management process has brought many a start-up or, as Ries terms them, “an individual institution designed to produce a new service or product under conditions of maximum uncertainty”, to abandon all process. They have a “simply do it” approach that avoids all types of management. But this isn’t your best option. While using Lean Startup approach, companies can make order not chaos by supplying tools to check an image continuously. Lean is not simply about being economical money. Lean is not nearly failing fast, failing cheap. It’s about placing a process, a methodology around the introduction of an item.
Work Smarter Not Harder
The Lean Startup methodology has like a premise that each startup is really a grand experiment that tries to answer an issue. Now you ask , not “Can the product be built?” Rather, the questions are “If this should product be built?” and “Are we able to develop a sustainable business for this group of services and products?Inch This experiment is not only theoretical inquiry it’s a first product. If it’s effective, it enables a supervisor to obtain began with their campaign: enlisting early adopters, adding employees to every further experiment or iteration, and finally beginning to construct an item. When that product is able to be distributed broadly, it’ll curently have established customers. It’ll have solved real problems and provide detailed specifications for which must be built.
Develop a Minimum Viable Product (MVP)
A core element of Lean Startup methodology may be the build-measure-learn feedback loop. The initial step is working the problem that should be solved after which creating a minimum viable product (MVP) to start the entire process of learning as rapidly as you possibly can. When the MVP is made, a startup could work on tuning the engine. This can involve measurement and learning and should include actionable metrics that may demonstrate expected outcomes question.
The startup may also utilize an investigative development method known as the “Five Whys”-asking a quick question to review and solve problems on the way. If this procedure for calculating and learning is performed properly, it will likely be obvious that the clients are either moving the motorists of the company plan or otherwise. Otherwise, it’s a sign that it’s time to pivot or create a structural course correction to check a brand new fundamental hypothesis concerning the product, strategy and engine of growth.
Progress in manufacturing is measured by producing top quality goods. The system of progress for Lean Startups is validated learning-an extensive way of demonstrating progress when the first is baked into the soil of maximum uncertainty. Once entrepreneurs embrace validated learning, the event process can shrink substantially. When you concentrate on working the best factor to construct-the factor customers want and covers-you needn’t spend several weeks awaiting an item beta launch to alter the business’s direction. Rather, entrepreneurs can adapt their plans incrementally, inch by inch, minute by minute.
Lean Startup Book
The Lean Startup book cover is worldwide known, you probably have also seen it before. I’ve also included the picture of the author, Eric Ries.Table Of Contents (TOC)
Following you can find the table of contents of this book:
Part I: Vision
Vision helps make the situation for any new discipline of entrepreneurial management. Identify who’s a business owner, define a startup, and articulate a different way for startups to gauge if they’re making progress, known as validated learning. To accomplish this learning, they observe that startups – inside a garage or in a enterprise – may use scientific experimentation to uncover building a sustainable business.
Part II: Steer
Steer dives in to the Lean Startup method at length, showing one major turn with the core Build- Measure- Learn feedback loop. Starting with leap-of-belief assumptions that cry out for energetic testing, you’ll learn to develop a minimum viable product to check individuals assumptions, a brand new accounting system for evaluating whether you are making progress, along with a way of deciding whether or not to pivot (altering course with one feet moored down) or persevere.
Part III: Accelerate
In Accelerate, they explore techniques which allow Lean Startups to hurry with the Build- Measure- Learn feedback loop as rapidly as you possibly can, even while they scale. They explore lean manufacturing concepts which are relevant to startups, too, like the power small batches. They also discuss business design, how products grow, and the way to apply Lean Startup concepts past the proverbial garage, even within the world’s largest companies.
Lean Project Manager Career Demand
The demand of the Lean Project Manager career is very high, with exponential increase (according to IT Jobs Whatch):
Lean Project Manager Salary
The salary of Lean Project Manager is high because there lack of professionals in this field:
Lean Startup Manager Job Description
The following Lean Project Manager job description for an employment opportunity was published at the BBC (British Broadcasting Company):
The BBC is currently recruiting for a Lean Project Manager to join the Policy & Strategy team based in London.
The BBC is the largest broadcasting corporation in the world. Its mission is to enrich people’s lives with programmes that inform, educate and entertain. It is a public service broadcaster, established by a Royal Charter and funded by the licence fee that is paid by UK households. The BBC uses the income from the licence fee to provide services including 8 national TV channels plus regional programming, 10 national radio stations, 40 local radio stations and an extensive website, bbc.co.uk.
This role will be a key part of the BBC’s ‘Spark’ team responsible for inspiring and driving change across the corporation. The project is driven from the top levels of the BBC and employs co-operative methods with teams across television, radio, online, News and support services teams.
As the Lean Project Manager, you will take a leading role in the implementation of operational change management projects across all areas of the BBC, driving exciting transformation improvements that enable the organisation to deliver the best content to audiences, in the most efficient, meaningful and effective way.
You will provide leadership in Lean project management, employing the full Lean toolbox to promote Lean methodology across the business and will be responsible for executing and tracking continuous improvement savings and results.
You will provide support for line managers in Divisional areas to assess and redesign internal operations to enable the BBC to maximise value for money for the benefit of the licence fee payer.
You will also be responsible for conducting Lean training, facilitating continuous improvement teams using Lean project management tools and will provide input in to the Lean Hub to ensure the ongoing improvement of training materials and techniques.
The Ideal Candidate
You will demonstrate proven experience of Lean Project Management and Lean Systems implementation, as well as experience in operational change in medium to large organisations. You will also offer strong leadership skills and the ability to motivate and mobilise others.
You will possess excellent project management and planning skills, applying Lean principles to establish efficient and appropriate actions, prioritising activities, considering objectives, time scales, resources.
Excellent communication and training skills are essential and you will display the requisite interpersonal and negotiating skills to resolve conflicting objectives to influence senior management to support strategic initiatives and achieve satisfactory outcomes.
You will demonstrate the ability to thrive in a fast-paced, cutting-edge, Lean systems environment, as well as a good understanding of organisational dynamics, business processes, policies, tools and methodologies relevant to operational change.
You will also be an excellent problem solver, offering the right balance of creativity and pragmatism, with the confidence and resilience to challenge assumptions and instigate positive change to achieve business goals.
Lean Startup Universe
Lean Startup universe is very wide, with a lot of specialization of the companies competing in this market so that they shine in one specific area. The Lean Startup universe is the following:
Lean Startup Project Management
Lean Startup Wiki
A business model is how a company creates, delivers, and captures value.
Customer Archetypes are detailed descriptions of customer traits, including hard (census, psychographics, etc.) and soft (interviews, anecdotal material) customer data to form a descriptive profile as well as an entire story in regards to a typical type or number of their customer(s). (Most startups normally have several archetypical customer).
Customer Development first described within the Four Steps towards the Epiphany by Steve Blank, may be the four-step tactic to organize the quest for a repeatable and scalable business design.
Customer Discovery may be the to begin the 4 steps of Customer Development. In Customer Discovery, founders articulate their ideas about the company plan after which run experiments to check problem and solution before customers.
Customer Relationships would be the strategies utilized by companies to obtain customers into its sales funnel, have them as customers, and also over time boost their value to the organization through additional revenue and customer referrals from their store.
Customer Segment defines just one subset of the startup’s customer world and just how they differ from others as with “50 golfers who play greater than two times a month” frequently such as the problem(s)/need(s) they’ve. Companies define specific value propositions for every customer segment.
Customer Validation may be the second from the four steps of Customer Development. In validation, founders validate their business design they expand marketing and advertising activities to develop.
Demand Creation may be the specific group of acquisition activities they are driving customers right into a startup’s selected sales funnel(s). It’s the “get” customers area of the “Get/Keep/Grow” procedure for creating Customer Relationships.
Early Adopter and Earlyvangelist
Earlyvangelist is a mix of an “early adopter” and “evangelist”. Inside a startup earlyvangelists would be the company’s first customers, who purchase the product very early since it solves an issue or fills a sudden requirement for them.
Experiments are what startups conduct to check ideas. Experiments are made as objective pass/fail tests. For instance, “We believe we are able to acquire users with Pay Per Click for around 20 cents per click.”
Get, Keep, and Grow
Get, Keep, and Grow activities would be the steps companies decide to try acquire, retain, and also be their customers. Getting customers, sometimes known as demand creation, drives customers right into a selected sales funnel(s) Keeping customers, or retention, give customers good reasons to stick to the company and product and Growing customers involves selling them many encouraging them to touch on new clients.
Hypotheses are educated guesses a startup’s founders have regarding their Business Design hypotheses . Hypotheses are attracted on the company plan Canvas and make sure refined through the Customer Development Process.
Iteration is really a minor switch to a number of the nine boxes of the company plan canvas. (For example, a prices vary from $39.99 to $79.99 or customer segment from boys 12-fifteen years old to fifteen-19).
Lean Startup is a mix of Customer Development, Agile Project Management, and Agile Product Development popularized by Eric Ries. Market Type refers back to the four startup market entry strategies:
- Entering a current market having a greater performance product
- Resegmenting a current market (using a niche or low-cost strategy)
- Developing a new market where one never existed before
- Developing a clone market – copying a company model from another country
Minimum Viable Product (MVP)
Minimum Viable Product (MVP) may be the tiniest number of features which will elicit customer feedback. Initially the MVP is often as simple like a PowerPoint slide, a relevant video or demo. It may be low- or high-fidelity that illustrates the “core” customer problem/need and demonstrates the products solution.
Multi-sided Business Models
Multi-sided Business Models might have a number of different customer segments. Each segment could have a different value proposition, revenue model and funnel. For instance, Google’s search business has users who if you choose to make use of its search site, as well as an advertiser or payer segment that utilizes its AdSense site and is effective achieve looking users. Other business models, for example medical devices, might be much more complex and also have four or even more “sides” customer segments for example patients, doctors, insurers, and hospitals.
Pivot is really a substantive alternation in a number of the nine boxes of the company plan canvas. (For instance, an income model vary from freemium to subscription model or perhaps a customer segment shift from boys 12-fifteen years old to women 45-six decades old).
Value Proposition describes the task being carried out for that customer. It offers features which are methods to customer problems or needs (productivity, status, simplicity, convenience, etc.) for the client segment(s). Something proposition should suit your customer segment.
Lean Product Development Wiki
Agile Methodology is a proper approach, frequently utilized in software development, building products via a number of incremental development sprints. This method helps teams react to the natural unpredictability of product. (begin to see the Ultimate Help guide to Project Management Software Fundamentals to find out more).
Alpha Test is a controlled internal testing of the pre-production model, meant to identify design flaws or functionality deficiencies.
Beta Test is an exterior pilot-test after Alpha tests are complete and just before commercial production. In beta testing, the merchandise is released to some small group of consumers for testing under normal, everyday conditions to be able to identify any flaws. (see 10 Experiments To Check Your Startup Hypothesis).
Client/Customers are the individual or group who’re the direct beneficiary of the particular service or product. Idealy, fundamental essentials people to whom the merchandise was created.
Concierge Minimum Viable Product (CMVP)
Concierge Minimum Viable Product (CMVP) is a handbook service simulating exactly the same steps people would undergo having a final product.
Constraints are limitations outdoors the charge of a task team. For instance, date time-line limits, or finite sources.
Deliverable is a tangible outcome created with a project. Internal deliverables are produced with a project and therefore are utilized by the organization itself. Exterior deliverables are produced for clients, stakeholders, or customers. Just one project can make many teams of deliverables.
Deployment is the introduction of the new activity, procedure, or program for an organization.
Dogfooding is a business showing confidence in their own individual product from it themselves. Produced from the expression “eating your personal pet food.Inches
Functional requirements are a particular behavior or metric to evaluate the whole process of a method.
Iteration is each phase of agile development is called an iteration. Iterations are small amount of time frames granted to provide teams of features. Each iteration generally contains activities for example analysis, design, development, and testing.
Milestone is a scheduled event to mark the conclusion of the major component of an item. Milestones are flags to indicate that some work load continues to be completed.
Minimum Viable Product (MVP)
Minimum Viable Product (MVP) is a minimal-cost prototype that measures if the idea attracts interest. (see 6 Steps to Building an MVP to find out more).
Mockup is one of the design, device, or product. A mockup is regarded as a prototype whether it offers any amount of functionality and enables testing of the design.
Paper Prototype is a kind of usability testing in which a user performs realistic tasks by getting together with a handbook, early-stage form of the interface that’s frequently manipulated by someone who is upholding the illusion laptop or computer interactivity. In this process, the facts of methods the interface should be used are withheld in the user.
Piecemeal Minimum Viable Product (PMVP)
Piecemeal Minimum Viable Product (PMVP) is a functioning type of something that uses existing tools and services to be able to emulate the consumer experience process.
Production Atmosphere is a phrase describing the setting in which a method is put in use by customers regularly.
Quality Assurance (QA)
Quality Assurance (QA) is the entire process of figuring out whether an item meets needed specifications and customer expectations.
Release is a useful product delivered to customers.
Requirements are descriptions from the characteristics, traits, abilities and specifications that the product must possess.
Roadmap is a proper plan to produce a product or develop a project. A guide describes the person steps needed to satisfy some goals or objectives. (see Startup Land: A Guide for Entrepreneurs for more information).
Sandbox is an atmosphere or location where experimentation is suitable, without effects to fail.
Scrum is an iterative product method, frequently brought to manage software development projects. In scrum-based projects, they is self-directed without any specified project manager and an advanced of communication is maintained between team people. (see 5 Hacks for Non-Technical Founders).
Specifications are the precise customer needs that must definitely be satisfied with a product to ensure that that product that need considering successful.
Sprint is a collection period of time where milestones should be arrived at and work should be completed and prepared for review.
Story Point is a measurement utilized by scrum teams to find out just how much efforts are needed to attain an objective.
Technical Requirements are some technical qualities that the product must fulfill.
User Experience is the general experience with a person utilizing a given product, frequently discussed with regards to the easiness or problems with this experience.
Version Control is the job of organizing a method or product that contains many versions.
Waterfall Methodology is an item existence cycle strategy including Analysis, Design, Development, Testing, and Deployment phases.
Wireframe is a representation from the virtual framework of the website. Wireframes allow individuals to easily arrange elements to optimize simplicity of use.
Wizard of Oz Minimum Viable Product (WoOMVP)
Wizard of Oz Minimum Viable Product (WoOMVP) is a number version of product which looks functional, however it really run by an individual behind the curtain, granting the look of automation.
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